Impact Social analysed 94,000 publicly available social media posts from 67,000 unique authors where ‘lockdown’ was mentioned.


Date: 16 to 23rd November 2020


Key Findings

Discussion sentiment in relation to lockdown is overwhelmingly negative.


People express their distrust of SAGE conclusions with some convinced that stringent infringement laws have the potential to do more harm than good.


The government is accused of being misleading, of having a poor strategy and relying on advice which is too narrow in its thinking.


Many are worried about their mental wellbeing and that of others which is compounded by concerns about unemployment, personal finances and the wider economy.


Resentment is growing due to the infringements on personal liberty with some predicting civil disobedience should the situation continue.


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