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By David Sillito BBC Media correspondent 14 November 2016:  What part did the media, both mainstream and alternative, play in Donald Trump's election success?On 30 September 2016, the San Diego Union Tribune made history. For the first time in its 148-year history it endorsed a Democrat candidate, Hillary Clinton.It was also a first in 126 years for the Arizona Republic.Donald J Trump was not popular with America's newspapers. Of the 100 top circulation print newspapers, two endorsed

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How our analysis called a Trump win

Mon, 16 Jan 2017  |   Insights


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Published in IBTimes 8th November 2016:  The pollsters got it wrong, but the truth was out there all along (and we spotted it)It’s a clammy feeling, one unknown to many of us. But we may have to conclude that Donald Trump may be right. Imagine that...Now clearly he’s right in some ways, because he won, and winners are always right. That’s the nature of it. Equally clearly, he’s wrong

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Published in The Daily Telegraph 30th November 2016:  Social Business: Hammond’s performance gains a muted welcome from businessIn a year of aggressive, up-front politics, this week’s Autumn Statement has felt like a bit of a throwback to a subtler age.Whilst headlines have been dominated by the Donald Trump, and his tribute act Nigel Farage and their noisy dominance of Twitter and TV, the Chancellor Philip Hammond has taken a determinedly old-school approach.

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Published in PR Week 5th December 2016:  The answers are out there, if you stop asking the questionsI’ve had it with confirmation bias. It’s proved itself to be a real pain recently.In politics, the need for media and polling companies to ‘own’ the questions meant they asked the wrong ones. The answers they received indicated victories for the Tory/Liberal coalition in the General Election, for the Remainers in the EU referendum

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Published in IBTimes 14 September 2016:  Working with the campaign team for Donald Trump must be a breeze. No matter what the boss says or does, it doesn’t really matter. He doesn’t care what falls out of his mouth, so why should you? Just enjoy the ride. You can hardly make things any weirder.Working on the campaign team for Hillary Clinton must be hugely stressful by comparison. Where The Donald doesn’t care,

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Published in IBTimes 11th October 2016:  Analysis shows that in the key swing state of Florida, 32% of men are pro-Trump and 21% of women are pro-Trump.The TV companies may as well build a boxing ring, such is the subtlety of the political conversation we're getting. The second presidential debate descended to the gutter almost instantly, never bothering to glance at the stars, and settled into a rhythm of threats, accusations and insults. The idea

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