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Who we are


Will Brown
Co-founder
Director
d: +44 (0)20 3102 5197
will@impactsocial.com



Will is responsible for product development and client insight at impactSocial. He recently spent five years at freud communications where he was on the leadership team helping to build the corporate practice from 15 to over 40 people and to more than half the agency’s revenues. Before joining freud Will was at Bell Pottinger where for two years he was seconded to Sky’s corporate communication team. In 2003 he took a three month sabbatical working on the Observer’s comment and news desk. He started his career at the LVMH and Benetton backed boo.com.

Will is also an Associate Partner at PSA Communications


Phil Snape
Co-founder
Director
d: +44 (0)20 3102 5197
phil@impactsocial.com



Phil is responsible for business and client strategy at impactSocial. He has many years’ experience as an advisor to political and business leaders and has been responsible for many successful public campaigns in the retail, leisure and media sectors. Phil is a voting member of the British Academy of Film & Television Arts and sits on the Committee of the British Inspiration Awards which recognises success and entrepreneurship in the creative sector.

Phil is also Managing Director and Founder of PSA Communications


Martin Forsythe
Insight manager
d: +44 (0)20 3102 5197
martin@impactsocial.com

Martin is responsible for the day to day development and management of impactSocial’s research and insight team. He has over five years’ communications experience and has helped a number of brands and organisations raise their profile online. An experienced analyst, Martin has an eye for detail and ability to assess data and offer valuable insight and advice to clients. Martin has worked on a number of high profile political campaigns and has advised trade associations, trade unions and high profile businesses on advocacy, online strategy and media relations at UK and European level.


Charlie Burgess
Consultant
d: +44 (0)20 3102 5197
m: +44 (0)7941371440
charlie@impactsocial.com

Charlie assists with client strategy and marketing. He has many years' experience as a senior executive on The Independent, where he was managing editor, (as well as sports editor and home editor), The Guardian where he was media editor and the Daily Mail where he was a features executive. For the past six years he has been a media advisor with a raft of innovative clients. He is also a director of Editorial Intelligence, the media networking company, and CN Group, a regional publishing company.

Brands

Listen, engage, grow.

We help brands understand where their audiences are active in social and online media channels, giving actionable insight to help amplify their online investments. Our sophisticated big data technology provides instant and reliable sentiment analysis and live audience data, allowing brands to have meaningful conversations and improve online engagement. Our brand clients use impactSocial to:

  • Live-track product launches and marketing campaigns and dynamically tweak them in real-time
  • React to reputational opportunities or risks as they happen
  • Amplify branded content through targeted channels
  • Detailed campaign evaluation and ROI analysis
  • Map customer journeys from consideration, through purchase to brand advocacy
  • Build detailed tracks of competitor activity to learn from their success and failures and target them at tactical moments
  • Build a database of key online influencers in their sector
  • Develop a database of existing and potential customers
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Corporate

Your company reputation at your fingertips, live.

We understand the increasing pressure in-house communications teams are under to track an ever increasing number of issues relating to their business. From financial performance and analyst chatter to pressure group and stakeholder issues to tracking mentions of their company and competitors. When speed of response is of huge importance it can be a daunting task. We created iS live to meet that demand, ensuring data-savvy corporates have the tools and insight to stay ahead of their competitors.

Our corporate clients use impactSocial to:

  • Respond to our live actionable insight referring to company mentions with alert system to warn of any major increases in noise around brands, individuals or products
  • Live-track, alert and report on their regulatory, stakeholder, pressure group and competitor activity
  • Report on activity pre, during and post major announcements such as annual results or AGMs
  • Build detailed insights on sector activity and best practice case studies
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High Profile Individuals

Measure and increase brand value.

HPIs use social media channels, especially Twitter, as a highly effective broadcast medium for their personal brands, giving them unprecedented direct access to their fan bases and audiences. impactSocial helps HPIs and their agents to fully realise their online potential by utilising sophisticated data analysis and actionable insight. Our high profile clients use impactSocial to:

  • Map positive and negative mentions over time to add tangible value to sponsorship and image rights
  • Live track and fully understand what’s being said about any individual, their output or performance
  • Provide agents and talent managers with multiple live streams of insightful data about the talent they are responsible for
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Organisations

Mobilise and improve campaigns.

The most successful campaigning organisations have embraced social and online media channels as the beating hearts of their communications efforts. An overwhelming number of case studies detailing activity from the Obama campaign to Greenpeace activism have shown the power of online campaigning. impactSocial understands the dynamic nature of campaigning, providing our clients with live advice and data analysis to help them further their cause. Organisations use impactSocial to:

  • Live-track what’s being said about their organisation or campaign, where and by whom
  • Live-track competitor and sector activity
  • Act on the insight and advice we provide to develop strategies for push messaging and influence online conversations
  • Build detailed insights on sector activity and best practice case studies
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Click to see our full range of products

A live, daily, weekly and monthly reputation management service using highly sophisticated monitoring software to capture in real-time all social and online media.

 

Live (Example data)

Mentions

488

Positive

33

Negative

21


History


Where from (mentions)

What's being said

Sentiment

7%
Positive

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4 % Negative

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iS live provides high-profile individuals, brands, corporates and organisations with in-depth interpretation and analysis of what’s being said about them and by whom, alerting them to risks, trends and opportunities as they arise.

Our team of expert research and reputation managers use this data to provide live actionable advice giving clients an immediate understanding and ability to influence their online presence.

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Developed for clients who have a social media presence and understand its importance but who want to increase their impact.

Our team of communications experts help our clients benchmark and improve their online presence advising how to better engage online through social media community management, content development and execution.

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Designed for clients who have large-scale events such as TV shows, launches, speeches or conferences which command high levels of online buzz.

Pre
iS launch uses highly sophisticated software to provide pre-event social media and online landscape analysis giving clients an in-depth understanding of how, where and when to engage existing and potential online audiences.

During
Our team of research and communications experts monitor client events in real time, providing a live reputation dashboard and actionable advice so clients can impact online conversations to amplify content or marketing initiatives.

Post
iS launch uses highly sophisticated software to provide pre-event social media and online landscape analysis giving clients an in-depth understanding of how, where and when to engage existing and potential online audiences.

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Created for clients with limited or no online or social media presence.

iS insight provides detailed channel, competitor, social media and social commerce audits and analysis. Our research and communications experts use this insight to design and deliver a blueprint to increase our client’s understanding of how to promote and protect their interests online.

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Contact us

Centre Point
103 New Oxford Street
London
WC1A 1DD

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