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By Jimmy Leach:  Social media is showing a more complex picture than the polls. May and Corbyn should take note. It’s been a week in which electoral strategies have become a little clearer. Not much clearer, and not necessarily credible, but we take what we can in these bewildering times.Yet based on research from the social media analysis company Impact Social, things aren’t (quite) so clear cut as we thought

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By Tim Wallace, Economics Correspondent:  Theresa May has a tough job ahead if she wants to win over Britain’s small businesses, who greeted the announcement of a snap general election more with dismay than delight - particularly taking offence at her sharp U-turn on the idea of holding an early vote.Opinion polls show the Prime Minister has a commanding lead among polls of the public at large, but small companies have revealed

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By Jimmy Leach:  We live in a time of great turbulence, a time when men and women of substance must stand and be counted, must look the people in the eye . . . and receive a shrug and a grunt of ‘meh’ before everyone gets back to doing something else.In the week of the most important piece of paper that Europe has seen since Neville Chamberlain waved his around the airport, you’d expect politicians

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By Tim Wallace, Economics Correspondent:  Britain’s small businesses publicly savaged the Chancellor’s national insurance hike, criticising it as an anti-enterprise move in public messages on online social media.Businesses tweeted out their anger, with the Daily Telegraph Business Tracker, compiled by Impact Social, showing that most posts in the 24 hours after Philip Hammond started speaking gave a negative opinion - a worrying sign for the Chancellor as the Conservative party traditionally counts

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By Jimmy Leach:   Phil Hammond doesn’t really do jokes and when he does, they are a dancing bear moment. What gets attention is not that he does them well, but that he does them at all. But in the cold light of yesterday’s front pages, the wisdom of cracking gags (especially the one about Norman Lamont getting the sack) would suddenly have seemed doubtful.Right across the newsagent’s shelves, the

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By Jimmy Leach: Corbyn and Nuttall race to the bottom on social media, but May can’t laugh too loudly yet. The Labour and Ukip leaders are faring worse online than they are in the polls. For the prime minister, there is room for a lot to go wrong. It’s one more thing you can blame Donald Trump for. The apparently sincere belief among politicians that Twitter can deliver all their hearts’

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